StoryCentric LLC
 
After three and a half years in senior strategy and leadership roles at Discovery Networks, I am very pleased to be rejoining StoryCentric as its Chief Creative Officer. I’m excited about this new chapter in the company’s evolution, and using my experience to help clients meet the challenges of development, storytelling and execution in this incredibly diverse and rapidly changing media environment. See our press release below.... watch as this site evolves... and I look forward to hearing from you!
StoryCentric® is a registered trademark of StoryCentric LLC © 2013
A March 2013 update from Ed Hersh
For Immediate Release March 6, 2013 Ed Hersh Rejoins StoryCentric LLC Veteran Cable Executive, Programming Consultant and Award-winning Producer Assumes Role of Chief Creative Officer (New York, NY) -- Veteran cable executive, programming consultant and producer Ed Hersh announced today he is rejoining StoryCentric LLC -- the New York based company he founded in 2007 to provide insight on execution, production, development, and storytelling to content producers, networks and distributors-- as its Chief Creative Officer. Most recently, Hersh served at Discovery Communications as Senior Vice President, Content Strategy for the Military Channel, which is the network’s senior leadership position. He was promoted to that position in September, 2011 after serving for two years as Senior Vice President, Strategic Planning for Investigation Discovery. In that role, Hersh helped to shape the long-term programming, storytelling, acquisition, and brand strategy for the network. He will continue to work with Investigation Discovery through a consulting arrangement with StoryCentric. “I’m thrilled to be rejoining StoryCentric with the goal of rebooting it to meet the needs of clients in 2013 and beyond,” Hersh said. “In a crowded, hit-driven marketplace, there’s a greater need than ever for clearly-defined execution, compelling content, and signature storytelling across every platform.” In his first stint at StoryCentric before joining Discovery in 2009, Hersh served as a consultant on development and execution to several major nonfiction production companies and networks, including Towers Productions in Chicago, and WNET/Thirteen in New York, one of the nation's largest PBS member stations. There, as a senior programming consultant, he helped create, develop, and launch "Blueprint America," an unprecedented year-long network-wide initiative on the nation's crumbling infrastructure. ####
Contact us: info@storycentric.com 646.580.2401mailto:info@storycentric.comshapeimage_7_link_0







About StoryCentric StoryCentric is a New York-based LLC founded in 2007. It provides marketplace analysis and strategic insight on production, development, and storytelling -- along with on-demand executive assistance and editorial services -- to networks, content producers and distributors. It can be found on the web at www.storycentric.com, on twitter @storycentric, and on Facebook. http://www.storycentric.comshapeimage_8_link_0
About Ed Hersh Ed Hersh is a media executive and strategist whose career experience encompasses print, broadcast and documentary journalism, non-fiction cable production and programming, and the rapidly evolving multi-platform environment, with a focus on creating signature storytelling and compelling content. Before founding StoryCentric in 2007, he spent seven years at Court TV (now truTV), as the executive in charge of the editorial direction and production of the network’s primetime original non-fiction series and specials, and prior to that, as a programming executive at A&E. An award-winning journalist and producer, Hersh also spent more than 16 years at ABC News in senior production roles for programming ranging from World News Tonight with Peter Jennings to Vietnam: The Soldier's Story (for TLC) and the newsmagazine Day One. A two-time winner of the Columbia-duPont Award, Hersh also received an Emmy for the ABC News special Peter Jennings Reporting: Who is Ross Perot?, and his work has been honored by the National Association of Black Journalists, the Gabriel Awards, the National Association of Science Writers and the American Bar Association. He is a graduate of Syracuse University and the Columbia University Graduate School of Journalism, and currently serves on the adjunct faculty at the S.I. Newhouse School of Public Communications. He is a frequent speaker and panelist at industry events.
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