Insights for success

Panelist and Speaker
RealScreen Summit
Toronto Documentary Festival/HotDocs
History Makers

Teacher and Lecturer
Syracuse U Newhouse School of Public Communications
Columbia U Graduate School of Journalism
University of Iowa
ETMA-- European Television and Media Management Academy, Strasbourg, France
Ed Hersh founded StoryCentric LLC in 2007, and serves as its Chief Creative Officer. He has an unprecedented track record in his ability to articulate creative, cost-effective solutions for issues that surround storytelling and execution, and has earned a reputation for creating brand-defining programming for cable, broadcast, and digital that are both award-winning and ratings-driven.  One of his clients recently referred to him as “the Series Whisperer.”

He is a sought-after panelist and speaker on industry trends in both  the US and Canada, and serves on the adjunct graduate faculty of Syracuse University’s Newhouse School.
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He rejoined StoryCentric in March, 2013 after nearly four years at Discovery Communications, most recently as Senior Vice President, Content Strategy for the Military Channel (now AHC). As the channel's senior leader, he had primary responsibility for developing new content and business strategies as well as working collaboratively with the heads of marketing, communications, programming and production to drive the success of the channel.

Hersh was promoted to this new position in Sept, 2011 after serving as Senior Vice President, Strategic Planning for Investigation Discovery. In that position, Hersh helped to shape the long-term programming, storytelling, acquisition, and brand strategy for ID, whose unprecedented growth has become one of the great success stories in the current cable environment.

StoryCentric’s client list includes major content production companies and content producers, including Investigation Discovery, American Heroes Channel, and Destination America.  He serves as a senior programming consultant for multi-platform initiatives at WNET/PBS including WNET in New York, where he led the creation, development and oversight of Chasing the Dream, a multi-year PBS initiative on our poverty and opportunity in America.

Prior to founding StoryCentric, he served as Executive Vice-President, Current Programming and Specials at Court TV, where he was the executive in charge of the creative direction and production of the network’s primetime original non-fiction series -- including Forensic Files, Dominick Dunne’s Power, Privilege and Justice, Psychic Detectives, and The Investigators -- during a period of unprecedented audience growth. In addition, he was responsible for Court TV Productions, the network’s in-house long-form production unit.

Hersh joined Court TV in January, 2001 as VP, Documentaries and Specials from A&E Network, where he served as Vice President, Documentary Programming. He spent 16 years at ABC News in various senior production capacities including Senior Producer, Program Development (where he oversaw the production of the critically-acclaimed mini-series for TLC, Vietnam: The Soldiers’ Story); Senior Producer for World News Tonight With Peter Jennings and a broadcast producer for the newsmagazine, Day One. Additionally, Hersh served as Vice-President, Production for Kunhardt Productions, an independent production company, where he led a team that created The Justice Files that ran for eight seasons on Discovery Channel.

Hersh is a two-time winner of the Columbia-duPont Award. He also received an Emmy for the ABC News special, Peter Jennings Reporting: Who Is Ross Perot? Additionally, his work has been honored by the National Association of Black Journalists, the Gabriel Awards, the National Association of Science Writers, and the American Bar Association. 

He is a graduate of both Syracuse University, where he currently serves as an adjunct professor at the SI Newhouse School of Public Communication , and the Columbia University Graduate School of Journalism, where he served as teaching assistant to the late Fred W. Friendly.
about ed hersh